Getting great media exposure is something every expert would love to have. Television and radio placements are highly desirable to your campaign. However, professionals who wish to promote their book, product or service are realizing the enormous numbers of people who flock to their favorite website or read their weekly newsletter on a regular basis. Internet Publicity, when managed through the delivery of high quality content is a very effective way to promote your products or services.

Connecting with these sites and establishing a solid foundation for placing your content on their home page is not always a simple task. It can be daunting and time consuming to search sites for the proper contact and then somehow have the magic formula to connect with that contact in a way that gets their attention. And if you do connect, what do you do then? Knowing what to ask for is crucial in creating a permanent and marketable position with top websites. Ongoing relationships with prominent websites means that a client can be placed on the home page of sites and seen by millions of people within a short period of time. Often, placement on certain sites will spill over to national radio, print and television opportunities. Authors have written new books based on the content generated on expert boards. A client is put in regular contact with the public, giving the client a great perspective on what people are looking for. (more…)

If you are considering online promotion, this is the most important article you will ever read. I know this sounds a bit presumptuous and I apologize. However, we are hearing the same stories over and over again from our prospective clients and we feel it is time to help educate and to protect you from the various scams and blatant dishonesty that takes place daily as more and more companies try to take advantage of the growing demand for online PR services.

Let me clarify that have we been in business since 1999 and have helped hundreds of experts and corporations grow their businesses, using the fastest growing and most effective way to build your brand available today…the Internet. Based on our experience and the overwhelming numbers of disreputable operations that exist, we have learned some crucial points about protecting your interests. We want to share those with you. There is one distinction that you need to make right off the top. If your goal is to be an expert and to maintain a prominent position within websites of your choice, then you are an expert or contributor. Any company who offers you article syndication is NOT what you are looking for. (more…)

The Internet is now becoming a mainstream media destination for experts, authors and companies who want to access the millions of repeat visitors daily to promote their work. It is more important than ever before that you are aware of the various kinds of services available. You want to make the best possible choice in hiring an online marketing company to help you reach your goals. Here are three of the most common kinds of services you will find and what you can expect in terms of how they work and what can be achieved.

1. Word of Mouth Internet Publicity: This is the most common and can be very effective. In this case, a company will blast your excerpt, article or press release out to a multitude of websites in an attempt to play the numbers game. These services are hoping that at least a few sites will post the material. There is no personal relationship with the site and you typically do the follow up yourself to see if the items posted. (more…)