Amy Michelle’s Un-Diaper Bags Satisfy Your Inner Fashionista

Five years ago, two moms, Amy and Michelle, were chatting over dinner and laughing about balancing family, friends and work while keeping their sanity intact. Michelle’s designer diaper bag had milk stains all over it and receipts and diapers were falling out all over the restaurant floor.

Wanting something that looked good and matched her personality, Michelle had purchased the bag only weeks before when her attempts to find a stylish bag that also functioned well came to a halt. “I was not willing to give up my identity and style just because I had a baby,” says Michelle.

The conversation eventually moved to baby bags and how the contents of their diaper bags were a reflection of their lives: keys, diapers, day-planner, crumpled receipts, cell phones, cracker crumbs. Their diaper bags were not only a collection of baby items, but of items typically stored in their purses.

In an effort to streamline, the women found that their diaper bags had replaced their purses and briefcases as a catch-all for everything that needed carrying.

The baby bag discussion turned towards products. Amy, a product marketer, and Michelle, a working mom, lamented that diaper bags typically fell into two categories: functional or stylish (and ne’er the twain shall meet). So, a few cocktail napkin sketches later and the design for the first Amy Michelle bag was underway: stylish, functional, and made for both baby and mom.

“The bag had to transfer from work to school to play dates to a night out because today’s mom does not have time to change her bag each time she changes where she is going, ” says Michelle. “We actually went to a purse-manufacturing factory to have our bags sewn so that they resemble purses more than diaper bags.”

Fast forward to today and the Amy Michelle product line-up consists of eight different styles (grouped into Classic Baby Bags, Chic Baby Bags and Street Baby Totes) each of which contain a section for baby and - hooray - a section for mom.

The baby section of each bag contains a washable changing pad, internal and external bottle pockets, compartments for diapers and wipes, a stroller attachment and a quick release pacifier holder. The mom section has credit card/ID slots, a large compartment for typical purse contents and an easy to find key ring.

The best part about these bags is that they combine function with style without giving up their utility as a diaper bag. Baby or not, many of the bags (and definitely Clever Parents favorite Sweet Pea in red patent pictured above) easily doubles as a chic weekender. Now that’s clever.

Learn more about the Amy Michelle line and where to find them at www.amymichellebags.com