Parentrepreneur: Two Moms Find The Solution To Plumber’s Crack

First it was Spanx, a nylon solution created by the Sara Blakely and adored by Oprah to smooth out rear ends across the nation. Now, two fashion-savvy northern California moms have solved another fashion faux pas: the exposed derriere.

Whether it is the backpack toting teen, a bright pink thong peeking out of her low-rise jeans or the young mother bending over to pick up her toddler, most would agree that “southern exposure” is a growing problem.

Best friends Christine Meeks and Kelly DeSerpa have created a solution that has created such Internet buzz it has been dubbed “the holiday must-have and must-give” by bloggers across cysperspace.

The Salinas, California mothers are the minds behind Hip-T. I stumbled across Hip-T when surfing the web and was immediately intrigued. It seem sometimes as if clothing manufacturers don’t realize that moms need jeans that will *ahem* keep us covered when we’re swooping down to pick up a carseat or give a two year-old a hug.

As a mother and an entrepreneur, I love it when I can say I use and adore a product made my another parentrepreneur.

Similar to a tube top, the Hip-T is a snug, surprisingly stylish cotton garment worn around the hips. It covers any backside pop-ups while giving the wearer a layered look without the bulk of an additional long tank.

“There’s nothing else like this out there,” said DeSerpa, “It’s such a new concept.”

Women have been flocking to the site to buy Hip-T’s not only for themselves, but for their daughters.

Meeks and DeSerpa understand why: they have teenage daughters of their own.

“They wear them all the time,” DeSerpa said. “They’re our biggest supporters.”

It’s impossible to tell if a woman is wearing a Hip-T; the end result appears to be an extra fitted t-shirt or tank. I’m giving out Hip-T’s to my cousins and friends this year. I can’t wait for them to see the cute packaging and even cuter product.

Here’s to bending over!

You can find Hip-T’s online and in retail stores in the Bay Area. www.myhip-t.com

If you know of any great, undiscovered products by parent entrepreneurs, leave me a comment and I’ll write about it!