Mom-agination: Have You Heard the News? Mothers and Daughters LIKE each other!

You’ve seen it on ABC’s Good Morning America, you’ve heard that Rosie O’Donnell from The View loves it, you’ve seen it in fashion magazines - Mothers and daughters are showing their pride in each other like never before by hitting the town in matching and coordinating outfits. Why is this trend so hot right now? Here’s why:

· Mothers are ‘younger’ and daughters are ‘older’. Moms still read the same fashion magazines as they did before they attained Mom status. Today’s Moms are often health conscious and fit; they look and feel young and refuse to abide by outdated societal fashion guides to ‘dress their age’. Bombarded with mass-marketing fashion magazines and the fashion attention their TV icons receive, young girls are starting to attain a fashion consciousness at an earlier and earlier age. This brings mothers and daughters closer together on the spectrum of fashion trends more than ever before. The boundaries between the generations have shifted and overlapped, rendering everyone virtually the same age in ‘fashion’ years.

· Mothers are hip, stylish…cool. Where daughters in the past may have shied away from anything remotely similar to their mothers, rolling their eyes and proclaiming their moms hopelessly fashion challenged, that is not the case today. Many daughters look to their own mothers for their sense of fashion, mimicking their style, so that Moms and daughters today are often wearing the same styles! Proof of this can be found in college blogs written by girls proclaiming their fashion compatibility with their mothers and even attaching photos of mother and daughter in matching dresses for the world to view. Today’s Moms dress their babies, toddlers and primary schoolers in designer ‘mini me’ versions of their own clothes.

· Moms and daughters shop together….and enjoy it. This tradition is certainly not new, but where mothers might have had to drag their daughters kicking and screaming to the malls to shop for clothes, this is not longer the case. Shopping for clothes with Mom is a treat, a delight, a time to be together and bond over something both are passionate about. Proof can be seen nearly every week in paparazzi photos of famous Moms shopping with their daughters. Even Madonna and her daughter engage in elaborate mother-daughter shopping trips to Harvey Nicks and Harods to foster their posh fashion sense.

· Mothers and daughters LIKE each other. What Mom doesn’t secretly love it when her little girl raids her closets, trying on her dresses, jewelry and shoes exclaiming, “I want to be like my Mommy!” Any Mom who is bursting over with pride for her daughter enjoys showing her off and what better way to say “Here she is and she’s mine!” than to dress her in a matching outfit. The increased availability of trend-following mini-me children’s wear make it easier than ever before to follow seasonal and fashion trends for mother and daughter.

Hip matching mother-daughter clothes, accessories and cool New Mom gifts can be found at www.footstepsclothing.com