Planet Mom: Sharing Inside Jokes Through Clever Apparel

Friends from their college days, Elise Nappi and Eileen Schneidman worked in television production and marketing until the lure of motherhood called, resulting in five children between the pair. Sharing woes one night about neverending piles of laundry and minivans designating them as officially ‘off the market’ and partly inspired by Eileen’s need for kitchen renovation funds and Elise’s shopping addiction, they got to talking, and to laughing, and the idea of starting a business was born. The premise: moms like to laugh; moms like nice clothing — why not combine the two? With the tagline, ‘Apparel with an inside joke and you’re in on it’ Planet Mom delivers on both fronts.

Starting out with t-shirts for moms, Elise and Eileen have since branched out to offer hats, yoga pants and hoodies, plus robes and hats for dads. All with an irreverant, fun edge. Enjoy the reaction from friends and complete strangers when you wear a fitted, cute long sleeve tee embroidered with the phrase “Whine? No. Wine? Yes.”, “PTA Reject” or “Because I said so.” All guaranteed to bring a smile to just about anyone’s face. Or cute yoga style pants emblazoned with “Kids are my workout.” or “Made you look.” on the rear. Dads can join in the fun, too, not only can they enjoy seeing mom in an “Unwrap me.” nightie, they can play the game, too, with skivvies embroidered with “Heartthrob” or “Property of (insert your name here).”

What sort of funny stories have customers shared? One was wearing her “Seeking Tall, Dark, Rich cup of coffee” tee in an airport, and a man approached her with a Starbucks cup in hand, and said, “You may not want me, but I know by your shirt that you’ll want this coffee.” Elise says, “Eileen and I are kind of workaholics, but we were adamant that our business still allow us to devote most of our time to our kids. Having an at-home business has turned out to be the best of both worlds for us.”

Perfect for a birthday gift for a friend, a fun holiday present or something for yourself to wear and enjoy. Learn more about Planet Mom apparel at www.PlanetMomTshirts.com

See the Clever Parents vidcast featuring Planet Mom tees.