Do You Know How Long ITZBEEN?

When you’re in the oft sleep-deprived state of new parenthood, it’s tough to remember the details about your infant’s feeding, diapering and sleep habits. If you like to track those details, you probably have a notebook with scribbles noting the last time your baby nursed or had a bottle, when the last diaper change was and how long the latest nap lasted. If you’re sharing baby care duties with your spouse or another caregiver, you’ve probably asked or have been asked, “How long has it been since the baby ate?” or some similar such question.

New parents Greg and Kris Sheldon tried charts and journals to track their newborn son William’s details, but when Kris came home from work to stay-at-home dad Greg and swapped baby duty, they seemed to say to one another again and again, “I can’t remember how long it’s been!” So they invented a better way: the ITZBEEN Baby Care Timer.

The ITZBEEN timer is a handheld device that includes four one-touch timers that tracks the time that has elapsed since the last diaper change, feeding and nap and includes a reminder so that nursing mothers can track the side on which they last nursed. The timer also has an alarm feature that parents and caregivers can set time limits for a given task - if the time limit is reached the timer lights up and an optional alarm briefly sounds.

Learn more about the ITZBEEN timer and buy it online at All Aboard Babies. See what retailers carry the product at www.itzbeen.com

See the Clever Parents video interview with ITZBEEN founders Greg and Kris Sheldon at the ABC Kids Expo in Las Vegas.