The hippest, design-conscious gift givers can breathe a sigh of relief. There are toys out there they will feel good about giving this holiday season. Yes, a 125-year old company has been thinking like a kid again. It’s BRIO and Boy! are their new toys cool!
BRIO’s introductions include bold, non-traditional colors and design that will unlock a child’s desire to explore and imagine. Parents will swoon when they see the new BRIO and won’t even insist on them being shoved into a toy box when not in use. They are that good looking and evoke a playful spirit in both young and old alike.
I like the simple design, punctuated with whimsical characters like frogs, horses and squids. Yes, I mean squid. In fact, one product is named 
Squiddo. (There’s also Frogster and Darling). BRIO got it right when they applied it to their classic wooden railway – having the soft pieces play the role of tunnel. They also got the colors right. BRIO moved away from their boring primary-color palette. Their 2006 introductions embrace pink, apple green, yellow and periwinkle blue. How refreshing this is for both parent and child! After all, our world is not just red, green, blue and yellow.
In my view, BRIO is leading toy innovation with these new items. It’s exciting to see. I applaud them on being so hip, bold and old!
See 7 picks from the new BRIO line or go straight to Dot’s Toys.
By Robin on 10/26/06 in Children, Toys, Columns, Play - Pure & Simple
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