Emily Reviews: dazzling delightful delicious.

Emily Reviews: dazzling delightful delicious. magazine.

I want to introduce you to my new favorite magazine. I just hope it ends up taking off in the US. dazzling delightful delicious., (heretofore referred to as delicious) is a sister publication of an multi-award winning Australian magazine delicious. Right now, it is only available on newsstands for 3.99 per issue (or 3.19 at BJs Wholesale, where I picked it up while waiting for Customer Service - it was the best impulse buy ever).

delicious is published by Reader’s Digest and targets women aged 25-49. Right now, it is being tested in the marketplace with a test circulation of 600,000. It was first published in Australia in 2001 and they have just released their second American issue. So all you foodies out there, buy, buy, buy, so that we can get a subscription soon!

Unfortunately, the website only highlights the Australian version, and since down under their seasons are reversed, right now, they are highlighting soothing warm soups and wintry recipes. Maybe we won’t have to wait too long for the American version.

So, what makes this different from every other food magazine out there you might ask? The first thing you will notice is the high style and quality of the photographs. On top of that, the 65+ recipes per month are simple but sumptuous, the magazine has a slightly upscale feel, and they focus on new trends and techniques. Thankfully, the recipes are such that they are not overly challenging for the novice, but not too elementary for the “expert”. They also limit advertisers to 8-10, which provides a lot of room for content. And last but not least, it is purse-sized.

Features: (regular)

• foodiefile.
• destination.
• ask valli (the food editor, educated at Le Cordon Bleu cooking school in London)
• dates for your diary – food related happenings all across the country
• what’s new – new and updated domestic restaurants
• consuming reads – new cookbook reviews
• in season
• weeknight cooking.
• chef spotlight. – famous chefs, some so famous you might never have heard of them
• wicked desserts.
• assembly line. – new elements to a recipe, with variations
• techniques. – learn from those famous chefs mentioned earlier
• kid’s table.
• cooking class.
• star ingredient.
• entertaining.
• a-z ingredients.
• weekender. – the feature for those of us who view weekend cooking as therapy.
• real fast food.
• kitchens. – the top ten trends in kitchens for the month
• off to bed. – midnight snack anyone?

Thanks for bearing with the lengthy description, but since there is limited circulation, I want as many people as possible to know about this!! Enjoy ~Emily

Emily’s favorites:

Magazine: Menus they provide by mixing and matching each month’s recipes.
Website: Global Kitchen