Promom Business Tips: Advice from Vicki Stern-Brown

Promom Couture offers a selection of fun, stylish and chic messages on t-shirts, tanks and thermals. Messages include ‘Happy Mom,’ ‘peacelovemom,’ ‘Knock-Out Mom,’ and ‘Carpool Candy.’ Next up, according to CEO and Mom Vicki Stern-Brown, “I see us taking the brand and creating a lifestyle of Promom Couture. A lot of new lines we’re going to roll out in 06.” The company is finalizing plans for different kinds of t-shirts, tank tops and yoga pants, an intimates line and possibly a move into active wear.You can find Promom Couture online or in retail stores. Check out their website for a list of retailers.
Vicki’s Business Tips:

• Be Relentless in Sales
  Their first big account, Olive and Bette’s in New York, bought 100 peacelovemom shirts and instead of selling them, gave them to all of their best mothers as mother’s day gifts. Olive and Bette’s now sells promom couture t’s online at www.oliveandbettes.com. How did she nab space at such a prime retailer? Vicki says she got the account by being a ‘relentless mom.’
• Find Inspiration Everywhere, Everyday
  The most popular shirt, peacelovemom, came to Vicki during a spinning class. Vicki feels that it is the most popular because ‘it goes across the board because it applies to everyone.’Seek Out Advice
• Vicki strongly recommends having a board of advisors with knowledge in your business area. Especially if you do not have a background in the field, as was the case with the Promom Couture. None of the company’s founders had backgrounds in fashion, so they solicited help from veterans. ‘You hear so much about back-biting, but we have encountered nothing but the most gracious women and men.’

- Vicki Stern-Brown